Quick-form video content material continues to develop in reputation and it has develop into an more and more highly effective manner for brokers to market themselves and their listings.
US-based actual property coach and social media guru, Katie Lance says brokers must proceed to construct their model and market their listings utilizing social media and a good way to try this is by creating partaking Instagram Reels.
In accordance with Katie, there are a selection of issues it is best to do to make your posts simpler. She additionally shares just a few no-nos to keep away from in any respect prices.
Do these:
Create informative and fascinating content material
Katie believes that any content material that you just put out into the world wants be partaking and priceless to the viewers. Nevertheless, there are some easy issues you are able to do to make primary concepts extra fascinating {and professional}.
She says creating Instagram Reels will be much less nerve-wracking if you happen to use on a regular basis life as content material inspiration.
She suggests capturing brief clips of fascinating or humorous moments and showcasing your native experience as an actual property agent.
Then mix these clips, add music and textual content, and create easy property tour movies with out narration.
Keep in mind to movie vertically for higher traction and engagement.
Use Instagram’s enhancing options
Katies says brokers who’re new to creating content material ought to give attention to utilizing Instagram’s instruments and never different Apps.
“Use what Instagram has accessible,” she says.
“The excellent news is, enhancing with the Reels has gotten even simpler.
“When you find yourself making a Reel, you’ll be able to simply add your clips and you may as well add textual content.”
Have interaction with different customers in your community
Katie suggests that after you’ve received your content material created it is best to have a look at methods to higher interact together with your viewers every day.
“Every day, if you wish to develop your Instagram, be sure you’re scrolling by way of your feed, and work together with a minimum of 5 folks a day,” she says.
“Don’t be a drive-by liker, however take a couple of minutes to love, remark and work together together with your colleagues, with folks that you just’re following.
“And also you would possibly even get hold of different companies which might be native to you – your native nation membership, your native tennis membership, native companies, your issues in your native space.
“And you may work together with others who’re posting or creating content material in that native space.”
Don’t do these:
Don’t submit irrelevant or unprofessional content material
Katie means that once you’re operating a enterprise the form of content material that you just’re placing on the market must replicate your model.
“Hold your reels skilled; doesn’t imply it’s a must to be stuffy and buttoned up, however hold them associated to what you are promoting,” she explains.
She additionally says it’s typically price taking a second have a look at a few of your content material and ensuring it’s at all times “placing your finest foot ahead”.
Don’t submit copyrighted materials
Katie says it is best to at all times give attention to unique content material and royalty-free music and pictures.
“One of many issues I feel that’s actually essential with music is to choose the music that Instagram has accessible,” she says.
“I at all times suggest if you’re enhancing your Reels some place else, perhaps in Canva or in one other App, try this enhancing after which put it into Instagram, after which discover the music inside Instagram and add it.
“When it comes to different content material, there are some nice websites on the market the place you may get some inventory video footage, for instance pexels.com.”
Don’t neglect to reveal partnerships or affiliations
Katie says it’s essential to at all times disclose any enterprise relationships you might need.
“In case you have some kind of partnership, perhaps you like a sure product or a sure App, and also you’re an affiliate for that firm and also you’re doing a Reel about it, be sure you disclose that,” she says.
“You is likely to be OK simply disclosing that in your caption or beneath your reel.”
