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The best way to promote a stigmatised property in Singapore, in response to a property agent

Promoting a home could be difficult, from placing it up on the market to discovering the correct purchaser.

However when the home is a stigmatised property, the method can get so much trickier.

What’s a stigmatised property?

A stigmatised property primarily refers to a property that’s related to undesirable occasions or occurrences, despite the fact that there’s nothing bodily unsuitable with the situation and the home itself.

In Singapore, it typically refers to properties the place an unnatural demise has occurred in the home, reminiscent of a homicide or suicide. Those that are extra superstitious could shun these homes, perceiving them as “unclean”.

Despite the fact that some individuals don’t thoughts such properties, there’s additionally the priority that future patrons and tenants imagine in any other case, affecting future demand and rental earnings. This will make it even tougher to promote the home.

And that’s not all. The impact of the unlucky occasion isn’t restricted to the actual property.

An unnatural demise in a home can have an effect on the sale of its neighbouring homes

Ray Teo, an actual property agent from PropNex, explains to that an unnatural demise doesn’t solely have an effect on the property in query, but in addition its neighbouring houses.

He recalled that when he was advertising and marketing a 5-room HDB flat in Tampines a few years in the past, the customer determined to tug out of the deal on the final minute.

“On the day of closing the deal, the police found 4 lifeless our bodies of a household. The husband had murdered his entire household and dedicated suicide. I additionally recalled seeing the physique luggage on the foot of the block at round 7pm that day.”

stigmatised property

Sadly, the unit he was advertising and marketing was situated on the twelfth ground of a block on the exact same ground because the flat of the deceased household.

“In the long run, we needed to drastically cut back the promoting worth of the unit as my shopper had already purchased one other flat.”

(It is because HDB flat house owners can not personal a couple of HDB flat. The present regulation is that they should promote the primary flat inside six months.)

The unit was finally offered months later to a different purchaser who knew in regards to the murder-suicide case.

Is it a should to disclose an unnatural demise within the property to a possible purchaser?

Some nations prohibit actual property brokers from withholding details about unnatural deaths in a property.

One such nation is Japan, the place realtors are required to disclose such info to potential tenants and patrons. Likewise, in some states within the US, sellers should disclose such info, with sellers in California being required to expose any deaths within the property for the final three years.

However what about Singapore?

In line with Ray, it was beforehand not vital for brokers right here to reveal unnatural deaths within the property they’re advertising and marketing.

“So within the olden days, we often cool it off, then get rid of the unit silently after a while.”

Nonetheless, this modified in 2010, when the Actual Property Trade Act 2010 was enacted.

Below the CEA’s Skilled Service Guide for actual property salespersons, when requested about such a matter by potential patrons, the brokers are obligated to seek out out from the vendor, earlier than sharing the data with the customer (or the purchaser’s agent).

This has since change into a typical observe in Singapore.

So promote a stigmatised property?

1. Put aside a “cooling” interval of 6 months to 1 yr

Given the unlucky state of affairs, it’s comprehensible {that a} household could want to unload the stigmatised property as quickly as potential.

Quite the opposite, it’s finest to not rush placing it up on the market.

“From expertise, the nearer the date of the sale to the time of demise, the decrease is the supply from a possible purchaser,” Ray explains to

All through his 22 years within the trade, the Advisory Affiliate Department District Director had dealt with 4 to 5 gross sales of stigmatised HDB flats and condos.

His first expertise coping with such property was round 15 years in the past, in his early days as a property agent. The property was an HDB flat the place one of many house owners had dedicated suicide.

He additional shares that typically, if the suicide is just too current, brokers will advise the shopper to put aside round six months to 1 yr of “cooling” interval earlier than placing the unit up on the market.

2. Perform some house enhancements beforehand

In addition to setting apart a cooling-off interval, the house owners ought to make some minor house enhancements earlier than placing the home in the marketplace.

Ray provides that the same old observe for brokers advertising and marketing such items is that they’ll advocate the sellers to do some minor touch-ups to the home. This consists of giving it a recent coat of paint and guaranteeing it appears clear and sterilised.

A run down apartment
If it’s run down, clear up the home and provides it a recent coat of paint first earlier than placing it up on the market.

“Something to make the potential purchaser really feel that it’s worth for cash.”

Doing so additionally helps to take away any destructive associations with the property, making it extra interesting and presentable to potential patrons.

3. Be trustworthy and clear

However most significantly, honesty is the very best coverage.

When tasked with promoting stigmatised properties, Ray’s recommendation is that property brokers have to be trustworthy and clear with their potential patrons. This consists of disclosing all related details about the property’s historical past, together with the unnatural demise.

“This honesty will help to construct belief between the customer and the vendor, and make the transaction smoother,” he explains.

It is because on the finish of the day, if the situation is true, the house owners will nonetheless have the ability to get a very good worth for the property.

Regardless of the destructive connotations, stigmatised properties can current a very good alternative

Unnatural deaths could make it tougher to unload stigmatised properties, as they go away a destructive impression on potential patrons, feedback Ray.

Quite the opposite, these properties is usually a good alternative for each patrons and sellers.

In truth, in response to Ray, such properties can unload rapidly, in a span of two to 3 months. It is because patrons view them as a very good alternative to purchase a home at a comparatively low worth.

The promoting length could even be quicker because the house owners perceive the disadvantages of stigmatised properties, and are prepared to cut back the value.

It additionally helps that not all patrons are superstitious, so such items will finally be offered.

“The important thing to promoting these properties is to make them fascinating, no matter their historical past. If the situation is true and the property is priced competitively, patrons will nonetheless have an interest, and the property can promote rapidly.

“In the end, you will need to do not forget that whereas a property could have a historical past, it’s nonetheless a worthwhile asset that may present a cushty house for its new house owners.”

Properties on the market in move-in situation


When you discovered this text useful, recommends 3 questions potential patrons ask throughout house viewings that may make or break the deal and 5 methods promoting your property can go horribly unsuitable (and repair it).



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