Unsolicited mail advertising and marketing has lengthy been a staple in lots of companies’ promoting methods, however with an more and more digital world, the efficacy of conventional printed mail has waned. Nonetheless, one firm has discovered a strategy to revitalize unsolicited mail by going again to fundamentals: handwritten letters.
On this weblog put up, we’ll discover how Ballpoint Advertising is altering the sport with their distinctive method to unsolicited mail by means of handwritten letters, and why it is definitely worth the funding for what you are promoting.
What Units Ballpoint Advertising Aside?
Ballpoint Advertising is a unsolicited mail firm that focuses on producing customized, handwritten letters on behalf of their shoppers.
The corporate operates out of St. Louis, Missouri, and has grown considerably over the previous three years, now boasting over 80 handwriting machines and 15 staff working 20 hours a day.
However what precisely makes their method to unsolicited mail so particular? There are just a few key elements:
Actual Penmanship: Not like laser-printed mail, Ballpoint Advertising’s letters are literally written with a pen by their handwriting machines. This makes the letters feel and look rather more private, as recipients can inform that they weren’t mass-produced.
Creativity and Innovation: The corporate prides itself on designing enjoyable, whimsical letters and envelopes that stand out from typical advertising and marketing mail. Their purpose is to make the recipient curious and excited to open the letter, thus rising the possibilities of a constructive response.
Distinctive Response Charges: Traditionally, Ballpoint Advertising has seen response charges of 1-1.5% for his or her first-class, handwritten letters – a big enhance in comparison with the 0.1% or much less that conventional printed mail usually garners.
Why Spend money on Ballpoint Advertising?
Whereas it is true that the price of Ballpoint Advertising’s handwritten letters is greater than that of conventional printed mail, the elevated response charges could make it nicely definitely worth the expense.
By spending extra on unsolicited mail, you are additionally more likely to see a greater return in your funding by means of elevated acquisitions and offers.