When Mark Kentwell rebranded his Newcastle-based actual property enterprise to Presence lately, he did so with a transparent imaginative and prescient in thoughts.
“Our imaginative and prescient is de facto to rework the actual property journey to a better normal of shopper expertise,” he stated.
“And to have a tremendous, vibrant workforce tradition the place each workforce member is de facto enjoying, staying and performing in a approach that they will stay out their splendid actual property future with us.”
Previously a part of a nationwide franchise group, Mr Kentwell stated he knew it was time to vary manufacturers as his enterprise had at all times operated in a customized method, with its personal know-how, coaching, in-house techniques and help, advertising and marketing and the platforms that powered it.
The one query was which company construction would greatest swimsuit the brand new model – becoming a member of one other franchise, aligning with a boutique community, or establishing Presence as a wholly unbiased, standalone company.
“We put a survey to the workforce to realize their ideas on the model change and whether or not they thought it was a good suggestion,” Mr Kentwell stated.
“We needed to know whether or not they’d desire one other franchise group, aligning with a premium boutique community that wasn’t but represented our space and that we might have loads of elbow room with, or going with a customized model from scratch.
“There was overwhelming help for going with a customized model from scratch, in order that solidified our course.
“Being unbiased, we are able to tailor all the things we do, and don’t do, for the markets we function in.”
Mr Kentwell stated every of Presence’s 4 workplaces had been strategically positioned to service the whole Newcastle and Lake Macquarie area.
“Our head workplace is true available in the market we all know intimately and our brokers and property managers can work from the top workplace,” he stated.
“Our East and West Lakeside workplaces are by the water in Warners Bay and Toronto, whereas our New Lambton workplace is nestled in one other blue ribbon suburb.
“We even have workforce members working from house and within the workplace in an effort to lengthen their attain, which incorporates into the Central Coast.”
Mr Kentwell stated the workplaces, just like the model’s new visible id, displays who Presence is.
“They draw inspiration from the marketplaces they’re in and we personal the actual property of two of the 4 areas, demonstrating that we now have firmly planted our roots in our group,” he stated.
“We’ve obtained property administration as a stand alone enterprise in Presence Property Administration and our devoted initiatives division has change into Presence Tasks.”
Mr Kentwell stated Presence has 20 agent groups working throughout the Newcastle and Lake Macquarie area, all working off a single, highly-refined database with unbelievable engagement.
“We now have additional growth plans and have already obtained nice engagement from pending new recruits,” he stated.
Mr Kentwell stated brokers trying to stage up had been interested in the Presence worker worth proposition, which incorporates eight key pillars – one for every line that makes up the Presence ‘Perceiving Eye-Con’, the image resembling an eye fixed within the model’s distinctive emblem.
These eight pillars embody a excessive efficiency tradition, a big, highly-refined database nurtured by the corporate and industry-leading coaching and training.
Different pillars embody company-funded agent and consumer help, limitless service areas and incomes potential, a singular worker fairness scheme that builds over time, a brand new normal of agent and property advertising and marketing and progressive know-how and gross sales strategies to make sure market main agent efficiency
“I’ve at all times been an advocate for principals offering the usual of help that helps brokers to develop to their full potential,” Mr Kentwell stated.
“For brokers, having to rent, prepare and handle help workforce members could be extremely distracting.
“As an organization, offering this for our brokers permits them to maximise the extra time they get again to be of larger worth to their purchasers, which in flip, creates success and worth for our workforce.
“We offer an unbelievable quantity of teaching and coaching, from each exterior and inner trainers.
“Our brokers are constantly acting at a number of instances the {industry} benchmarks and we’re always offering extra methods to assist our workforce carry out higher, while not having to work to inhuman ranges.
“Now that we’re unbiased, we’re capable of make investments much more into the workforce, into extra worth adverts for purchasers, extra into the group and extra into improvements to make Presence the perfect setting to thrive.”
Mr Kentwell stated Presence additionally believed in having nice suppliers to work with and every of those relationships was constructed on mutual respect, mapping out excessive requirements at the start and paying suppliers accordingly.
“If we deal with them pretty and our techniques assist us be easy to work with, then we discover they transcend the usual contract for our purchasers and our workforce,” he stated.
Lengthy-term, resident efficiency coaches included prime trainers resembling Michael Sheargold and Charles Baynie, energy periods from Lee Woodward and Tom Panos, in addition to inner teaching and coaching from companions with confirmed monitor information together with Ryan Houston, Russell Dawson and Mr Kentwell himself.
As for the objectives for the long run? Mr Kentwell stated that imaginative and prescient is straightforward:
“That is all about making the Presence extra helpful for the workforce, as a result of after we’re extra helpful for the workforce, then we’re routinely extra helpful for the purchasers,” he stated.
