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HomeReal EstateKeller Williams Scoops Up Second Arizona-Based mostly Indie Brokerage Of 2023

Keller Williams Scoops Up Second Arizona-Based mostly Indie Brokerage Of 2023

Twelve-year-old unbiased brokerage Tru Realty has joined Keller Williams, in line with an announcement on Thursday. Tru Realty has generated $450.6 million in gross sales quantity since 2021.

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Keller Williams continued its second-quarter recruiting streak with the addition of Tru Realty LLC, a $450 million unbiased brokerage that may now function beneath the franchisor’s Keller Williams Phoenix market middle.

Sarah Richardson

Tru Realty CEO and founder Sarah Richardson’s 60-agent brokerage accomplished $450.6 million in gross sales between 2021 and 2022, with 681 transaction sides value $269.1 million in 2021 and 370 transaction sides value $181.5 million in 2022. Since its founding in 2011, Tru has expanded from its headquarters in Scottsdale to a number of extra workplaces in California, Kansas and Missouri.

“The synergy between Keller Williams and Tru Realty is large; now we have comparable cultures and are aligned throughout know-how and training agent providers,” Richardson mentioned in a ready assertion on Thursday. “We [see] the numerous quantity of worth Keller Williams gives to our crew as we develop all through the nation.”

In an electronic mail interview with Inman, Richardson mentioned her choice to stroll away from an unbiased enterprise mannequin hinged on accessing a bigger referral community, a strong tech stack and robust management that would speed up her crew’s progress.

“We now have been given the flexibility for our autonomy all whereas tapping into a worldwide community of brokers and wonderful management,” she mentioned. “The selection to turn out to be a franchise mannequin appeared irrelevant after we really feel we are able to have the most effective of each worlds concurrently.”

Richardson mentioned different franchisors have tried to recruit Tru Realty through the years; nevertheless, Keller Williams’ agent training, coaching and tech technique made it not possible to show down the provide.

“We now have been approached numerous instances by different corporations and with this being a relationship enterprise we felt the management and the tradition between Tru Realty and Keller Williams have been completely aligned,” she mentioned. “Moreover, Tru Realty has all the time been centered on training and know-how. We’re very tech-enabled and see the worth in leveraging new applied sciences typically.”

She added, “The launch of Open AI and ChatGPT has been a continuing subject inside our ecosystem, and we’re leaning into the facility of generative [artificial intelligence] to assist with agent advertising and marketing options and the streamlining of their every day duties.”

Though Tru Realty remains to be at first levels of the onboarding course of, Richardson mentioned they’re excited in regards to the transfer to Keller Williams and what it means for his or her progress this 12 months.

“We’re simply getting began with the brokers transferring over and thus far, it has been wildly profitable,” she mentioned. “We’re getting glorious suggestions in regards to the alternative to have a bigger web for all brokers to collaborate.”

Tru Realty is the second Arizona-based unbiased brokerage Keller Williams has recruited previously week.

The Texas-based franchisor added Infinity & Associates Actual Property to its Keller Williams Integrity First market middle in Gilbert, which is half-hour exterior of Phoenix. Much like Richardson, Infinity & Associates Actual Property’s founder and CEO Invoice Ryan cited Keller Williams’ tech technique as a essential driver behind the transfer.

“We’re trying ahead to a constructive firm tradition, nice methods, and a rising community of profitable and energized brokers and brokers,” he informed Inman.

Electronic mail Marian McPherson



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