Actual property professionals will be ingenious in relation to private advertising and marketing. A couple of courageous souls are even making their very own music movies as a option to get their identify out, whereas entertaining the web. One agent enlisted native songwriters to put in writing an authentic music for a video about her city, and a brokerage used a preferred hit to attract consideration to a particular itemizing. Since October 2018, Chicago-based eXp Realty agent Sean Cochran has been leveraging his personal songwriting and efficiency expertise to make parody movies that characteristic his lyrics, set to the tune of nation hits. His hottest video—which he uploaded in July—parodies Garth Brooks’ “Associates in Low Locations” and has already handed a million views on his Fb web page.
We requested Cochran to inform us his secrets and techniques to reaching viral fame, and the way different actual property professionals can craft their very own profitable movies:
How did you get began creating actual property music parody movies?
I have been writing poems and rap songs since I used to be 12 and have made a few rap movies, too. I by no means thought of being knowledgeable rapper or songwriter, I simply knew I loved writing lyrics. My buddies and I’d stroll to highschool and take turns beatboxing and rapping. Finally we acquired higher and that is how we realized to freestyle, which parlayed into writing. [In my real estate business], I knew I wished to do a video however I particularly didn’t wish to do a rap music—everybody does rap.
Is that why you selected to pursue nation music?
Sure, I wished to be completely different. Earlier than I went to Houston final spring to go to my mom, I stated to myself, “I am unable to go to Texas and not using a cowboy hat!” So I went to a western put on retailer in Aurora, Sick., and purchased a cowboy hat. After I acquired off the airplane in Houston, an airport worker requested me, “You are not from listed here are you, sir?” I stated, “No, why do you ask?” She replied, “As a result of there’s one rule: you may put on cowboy boots and not using a hat, however you can’t put on a cowboy hat with out the boots.” She gave me the identify of a retailer [and] I went straight from the airport and purchased boots. After I acquired again to Chicago, I already had a pickup truck. And after getting the hat and boots, I figured, “Nicely, heck! I am midway there!” I used karaoke tracks to make my Garth Brooks and Josh Turner parody movies.
How does making these movies serve your corporation?
Actual property is present enterprise. [Real estate professionals] develop on timber. There is a ton of us working round. All you are able to do is attempt your greatest to make a reputation for your self—stand out from the gang. In my day-to-day enterprise, I am specializing in producing leads in addition to making Fb adverts and posts. I’m going to networking occasions, and I do a lot of chilly calling. Each from time to time I take a break to make a video. Making movies will get my social media exercise and engagement manner up. Extra engagement equals extra contacts, extra contacts equals extra conversations, and extra conversations equals extra offers.
What recommendation would you give to others within the trade who’re serious about doing movies for his or her enterprise?
Be sure you have professionally recorded audio and video. There are fairly a couple of actual property parody movies on the market, most of which haven’t gotten numerous traction. The manufacturing worth and sound high quality go a great distance.
The rest?
If there are brokers or brokers on the market who wish to do a parody music video however do not know the place to start, name me! I am planning to launch a service the place I’ll write, produce, direct, movie and edit parodies for different folks. A one-stop parody store of kinds. There’s sufficient room for everybody. We will all go viral!
