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2023 Was About Utilizing AI. 2024 Is About Utilizing It Higher: Mosaik CEO

The decision is in — the outdated manner of doing enterprise is over. Be a part of us at Inman Join New York Jan. 23-25, when collectively we’ll conquer at this time’s market challenges and put together for tomorrow’s alternatives. Defy the market and guess large in your future.

OpenAI dominated the tech sphere in 2024, as its free artificial-intelligence-powered chatbot ChatGPT captured the imaginations of tens of millions of customers who tried to make use of the software for all the pieces from creating weekly grocery procuring lists to crafting full-fledged enterprise plans.

The true property business rapidly jumped on the development, as brokers and brokers used it to put in writing itemizing descriptions, social media posts and take over a few of the mundane duties related to each day enterprise. Nonetheless, the constraints and risks of AI-powered instruments began to turn out to be extra obvious — two NYC attorneys had been sanctioned for submitting a quick with six fictitious circumstances created by ChatGPT, a number of nationwide information organizations had been lambasted for utilizing AI writers, and writers’ and actors’ guilds fought to have their work and likenesses shielded from it.

Sheila Reddy

Mosaik founder and CEO Sheila Reddy has been at floor zero of AI’s evolution over the previous 12 months, as her firm’s AI-backed house search and agent productiveness platform gained rave opinions from customers and tech consultants alike.

Reddy stated AI introduced some “pure concern” about job safety, deepfakes, propaganda and the like in 2023; nevertheless, she believes these hiccups have ready the business to make use of AI extra effectively within the new 12 months.

“There’s an openness to utilizing AI. It’s a really highly effective software that can be utilized to supercharge productiveness and enhance operations,” she stated. “We’ve moved previous the preliminary ambiguity and notion points, and 2024 goes to be a giant 12 months of extra adoption and folks utilizing it of their companies as a productiveness enhancer.”

Listed below are Reddy’s ideas on AI, the significance of avoiding “the shiny object syndrome” and what’s forward for Mosaik in 2024.

Inman: What are you most enthusiastic about for ICNY 2024? 

I’m excited [about] the breadth and depth of the audio system, throughout all the totally different subjects; 2023 was a really risky 12 months in some ways for the business, and to some extent, the world at giant. And 2024 is presenting itself with lots of unknowns on the place issues are going to go — from an business perspective, a know-how perspective, a regulatory perspective [and] all of those various things.

Simply the chance to listen to the opinions, ideas and motion plans of a few of the high leaders and thought leaders within the business is one thing I’m wanting ahead to. Hopefully, I’ll come again with some actionable takeaways that we will implement at Mosaik for our prospects.

We had the possibility to talk briefly over e mail earlier than at this time’s interview, and also you talked about the problem of creating choices that set your prospects up for long-term and short-term success all through such an unpredictable 12 months. What would possibly that balancing act appear to be in 2024 versus 2023?

For Mosaik, our normal philosophy from the day we began, and what we’ll proceed to dwell and abide by in 2024, is simply being attentive to the wants of our prospects who’re brokers and groups and brokerages. So, we’re not making modifications to our general technique, as a result of it’s all the time been to simply be as attentive to wants as doable, and we’re in a great place to try this.

In 2023, we did shift consideration and assets in the direction of these sorts of tactical fast wins that we may help brokers type of — I don’t need to say “keep afloat” — however assist brokers fight these totally different points and market volatility that had been developing.

That may proceed to catch the attention of us in 2024. Simply how will we stability these tactical alternatives to assist brokers generate fast wins whereas concurrently build up the technological foundations they want for long-term success? If you happen to’re managing these two, I believe you’ll all the time achieve success.

Talking of technological foundations, lots of people are nonetheless determining how synthetic intelligence suits into their future. It appears there’s equal concern and curiosity in relation to ChatGPT, DALL-E, and all these different instruments that got here to the forefront in 2023. What are your ideas on AI and the way actual property professionals can higher leverage it this 12 months?

AI began to interrupt into the scene and rise within the public’s consciousness; you’re proper, there was some pure concern. The primary concern was, what does AI imply for job safety? What does this imply for me as knowledgeable? There’s most likely nonetheless a wholesome quantity of concern when it comes to deepfakes, how AI can drive propaganda or issues like that.

However I believe for essentially the most half, everyone that we work together with within the business at giant has warmed as much as AI. They’ve seen the potential of it and a lot of the brokers and business professionals that we have now a chance to work together with on a day-to-day foundation are keen to include it into their enterprise.

We’re nonetheless within the early phases of utilizing AI, and I primarily see professionals utilizing instruments like ChatGPT to craft itemizing descriptions, social media posts, and deal with a few of these different mundane, but time-intensive duties. What’s the following step in leveraging AI?

Yeah, that’s an ideal query. I believe the following step, in some methods, modifications by the day simply due to how rapidly AI is progressing. Every single day there are new use circumstances and new instruments, so my reply at this time is likely to be very totally different than my reply 90 days from now.

However the large theme goes to be methods to use AI successfully.

For instance, utilizing ChatGPT to put in writing itemizing descriptions is a good use of that software. It saves time, however at a sure level, a few of the issues ChatGPT creates type of begin to sound the identical, proper? Itemizing descriptions can turn out to be a aggressive benefit should you can write distinctive ones, so will people be capable to harness ChatGPT and immediate it in ways in which may give them higher outcomes? Or will they type of create a greater symbiotic relationship by refining these ChatGPT outputs additional?

When you have an ideal copywriter on the group or should you’re nice at writing and your itemizing descriptions are what set you aside out there, switching to ChatGPT would possibly prevent time, nevertheless it isn’t essentially going to maneuver the needle in your corporation should you’re dropping a aggressive benefit. So I believe it’s all about taking a look at your corporation strengths and weaknesses and determining what gaps AI can plug in.

The opposite piece that we’re going to begin to see extra of is using proprietary knowledge to energy AI. Brokerages, know-how firms or entities throughout the business have entry to proprietary knowledge, whether or not that’s transaction developments, market developments or consumer info. They’ve these swimming pools of information that they haven’t been capable of successfully sift by way of and switch into significant info.

We’re going to see extra firms begin to leverage these large AI instruments and fashions to derive insights and worth from these proprietary datasets, which is able to, in flip, give brokers and business professionals much more accessible and significant info.

That might be an ideal use for AI. However once you talked about proprietary knowledge, my thoughts instantly jumped to knowledge security and a few of the ways in which AI can and is being abused. As a proptech chief, how do you consider the dangers and challenges that include AI and different rising tech? What’s your position in serving to customers navigate a quickly evolving panorama?

We’re nonetheless within the early phases of seeing what regulatory processes round this appear to be, and we’re nonetheless within the early phases of seeing what even a few of the true energy of this may be. And sadly, lots of the time, regulation or simply even finest practices or shopper consciousness towards potential predatory practices doesn’t even come to gentle till issues occur. You don’t know what you don’t know.

However when it comes to what customers can do at this time, I believe the hot button is being cognizant of the place you’re placing your info, and a part of this goes again to my earlier level about utilizing AI effectively. I believe all of us, you recognize, typically get into like shiny object syndrome the place we see a brand new software and we put a bunch of information in it after which we overlook about it and we don’t know what occurs to it after that.

It’s about being very intentional in using know-how — what is that this software going to do for me? Is it price me placing my info into it? If the reply to that [second] query is “sure,” taking a while to do some little bit of diligence round their privateness coverage [and] understanding how are they monetizing it’s key. If it’s free for me to make use of, which means they’re producing their income some other place. That would imply that the information is being offered or utilized in different methods.

Particularly on this early stage, the place the dangers stay to be absolutely seen, I believe it’s definitely worth the funding of taking a couple of minutes to type of look by way of the privateness coverage [and] asking these questions of your vendor, should you’re signing a contract with them. I believe these are all steps that folk can take at this time to guard their knowledge as a lot as they’ll.

A number of brokers, brokers and different actual property professionals are streamlining their budgets this 12 months, so your reminder about avoiding the ‘shiny object syndrome’ is correct on time. On the subject of Mosaik, what are your plans within the upcoming 12 months to maintain it a necessary software for present and potential prospects? The place would you prefer to see the corporate 12 months from now?

We’ve bought lots of issues within the works, and we’ll be placing out a number of new key options to repeatedly enhance the platform and repeatedly incorporate our buyer suggestions into it. AI is a giant a part of our technique for 2024. We’ve already been utilizing it and incorporating it in some ways however with each passing month, AI fashions get higher and extra environment friendly and there’s much more we will do. So we’ll be persevering with to leverage AI to primarily put instruments in brokers’ arms that can assist them improve their productiveness and create a greater expertise for his or her purchasers.

We formally launched in early 2023, and the remainder of that 12 months was about stepping into new geographic markets and understanding totally different areas. What’s so distinctive about the actual property business is that, though there are these macro developments and themes, the enterprise is native and that’s one thing that has, in some ways, restricted tech’s capacity to serve brokers — as a result of one measurement doesn’t match all.

Whereas we convey lots of standardization and effectivity by way of our platform, we have now invested lots of time and assets over the course of 2023 in actually studying these particular person markets and their nuances, so we will make our options, our choices, the information and experiences that individuals can entry significant on the native stage. We’re excited in 2024 to convey extra of that worth to people.

Electronic mail Marian McPherson



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